Personal profile
ShortBio
Mrs. Ana Moya (female) graduated in Computer Science at the University of Deusto in 1996. In March 2015 she obtained the title of the Master “Gamification and Transmedia Narrative” at IEBS (Innovation & Entrepreneurship Business School) to strengthen her knowledge in these technologies to apply them in different areas. She started worked as a researcher in European Software Institute (ESI) in 1999. Nowadays she is a project manager in the eService Business Area of the ICT Division in TECNALIA. She has collaborated in several projects at both international and national levels, such as LAW-GAME, SHOP4CF, KYKLOS, RAYUELA, GATEKEEPER, HR-RECYCLER and OCARIoT.
Her main expertise includes HF (Human Factors), User Experience (UX), Gamification and user engagement in contexts as education, health, business, etc. In turn, Ana also participates in projects in which, through neuroscience tools, measure the psychophysiological reactions of users when they perceive stimuli through the senses at the moment the user experience is validated. Ana also conducts research for the application of new models of motivation applied to learning environments and changes in behavior to achieve objectives.
Education/Academic qualification
Master, Gamification and Transmedia Storytelling
Bachelor, Computer Engineering
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
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Practical deployment and validation of an IoT based semantic interoperability approach for industrial interoperability in smart manufacturing
Abril-Jimenez, P., Carvajal-Flores, D., Bastida, L., Moya, A. & Cabrera-Umpierrez, M. F., Sept 2025, In: Results in Engineering. 27, 106603.Research output: Contribution to journal › Article › peer-review
Open AccessFile7 Downloads (Pure) -
Exploring Human Emotions: A Virtual Reality-Based Experimental Approach Integrating Physiological and Facial Analysis
Bastida, L., Sillaurren, S., Loizaga, E., Tomé, E. & Moya, A., Jun 2024, In: Multimodal Technologies and Interaction. 8, 6, 47.Research output: Contribution to journal › Article › peer-review
Open AccessFile6 Citations (Scopus)2 Downloads (Pure) -
Modelling and Measuring Trust in Human–Robot Collaboration
Loizaga, E., Bastida, L., Sillaurren, S., Moya, A. & Toledo, N., Mar 2024, In: Applied Sciences (Switzerland). 14, 5, 1919.Research output: Contribution to journal › Article › peer-review
Open AccessFile15 Citations (Scopus)1 Downloads (Pure) -
Augmented Reality for Supporting Workers in Human–Robot Collaboration
Moya, A., Bastida, L., Aguirrezabal, P., Pantano, M. & Abril-Jiménez, P., 10 Apr 2023, In: Multimodal Technologies and Interaction. 7, 4, p. 40 1 p., 40.Research output: Contribution to journal › Article › peer-review
Open AccessFile18 Citations (Scopus)15 Downloads (Pure) -
Promoting Obesity Prevention and Healthy Habits in Childhood: The OCARIoT Experience
Bastida, L., Cea, G., Moya, A., Gallego, A., Gaeta, E., Sillaurren, S., Barbosa, P., Souto, S., Rodrigues, E., Torrego-Ellacuria, M., Triantafyllidis, A., Alexiadis, A., Votis, K., Tzovaras, D., Rocha, C., Alves, L., Malo, P., Mateus, M., Ferreira, F. & Arredondo, M. T., 2023, In: IEEE Journal of Translational Engineering in Health and Medicine. 11, p. 261-270 10 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile12 Citations (Scopus)3 Downloads (Pure)