TY - GEN
T1 - A systematic literature review of artificial intelligence in fashion retail B2C
AU - Querejeta Lomas, Leire
AU - Goti Elordi, Aitor
AU - Almeida Escondrillas, Aitor
AU - Lopez De Ipina Gonzalez De Artaza, Diego
N1 - Publisher Copyright:
© 2021 University of Split, FESB.
PY - 2021/9/8
Y1 - 2021/9/8
N2 - Artificial Intelligence (AI) has already strongly transformed many industries such as healthcare, finance, automotive, education and retail. In recent years, AI implementation in Business to Customer (B2C) e-commerce is increasing significantly. The aim of this research is to study the impact and significance of AI in fashion e-commerce. For this purpose, we conducted a systematic review of the literature of research articles. In which 79 articles related to the topic were retrieved from 'Web Of Science' database. First, the articles were categorized according to the AI methods used. Second, they were classified according to their purpose in fashion e-commerce area. As a result of these categorizations, research gaps in the application of AI were identified. These gaps can be beneficial for researchers in the academic world as future lines of research.
AB - Artificial Intelligence (AI) has already strongly transformed many industries such as healthcare, finance, automotive, education and retail. In recent years, AI implementation in Business to Customer (B2C) e-commerce is increasing significantly. The aim of this research is to study the impact and significance of AI in fashion e-commerce. For this purpose, we conducted a systematic review of the literature of research articles. In which 79 articles related to the topic were retrieved from 'Web Of Science' database. First, the articles were categorized according to the AI methods used. Second, they were classified according to their purpose in fashion e-commerce area. As a result of these categorizations, research gaps in the application of AI were identified. These gaps can be beneficial for researchers in the academic world as future lines of research.
KW - Artificial intelligence
KW - B2C
KW - E-commerce
KW - Fashion retail
KW - Smart city
KW - Smart retail
UR - https://www.scopus.com/pages/publications/85118422721
U2 - 10.23919/SpliTech52315.2021.9566467
DO - 10.23919/SpliTech52315.2021.9566467
M3 - Conference contribution
AN - SCOPUS:85118422721
T3 - 2021 6th International Conference on Smart and Sustainable Technologies, SpliTech 2021
BT - 2021 6th International Conference on Smart and Sustainable Technologies, SpliTech 2021
A2 - Solic, Petar
A2 - Nizetic, Sandro
A2 - Rodrigues, Joel J. P. C.
A2 - Rodrigues, Joel J.P.C.
A2 - Gonzalez-de-Artaza, Diego Lopez-de-Ipina
A2 - Perkovic, Toni
A2 - Catarinucci, Luca
A2 - Patrono, Luigi
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 6th International Conference on Smart and Sustainable Technologies, SpliTech 2021
Y2 - 8 September 2021 through 11 September 2021
ER -
