Abstract
Artificial Intelligence (AI) has already strongly transformed many industries such as healthcare, finance, automotive, education and retail. In recent years, AI implementation in Business to Customer (B2C) e-commerce is increasing significantly. The aim of this research is to study the impact and significance of AI in fashion e-commerce. For this purpose, we conducted a systematic review of the literature of research articles. In which 79 articles related to the topic were retrieved from 'Web Of Science' database. First, the articles were categorized according to the AI methods used. Second, they were classified according to their purpose in fashion e-commerce area. As a result of these categorizations, research gaps in the application of AI were identified. These gaps can be beneficial for researchers in the academic world as future lines of research.
| Original language | English |
|---|---|
| Title of host publication | 2021 6th International Conference on Smart and Sustainable Technologies, SpliTech 2021 |
| Editors | Petar Solic, Sandro Nizetic, Joel J. P. C. Rodrigues, Joel J.P.C. Rodrigues, Diego Lopez-de-Ipina Gonzalez-de-Artaza, Toni Perkovic, Luca Catarinucci, Luigi Patrono |
| Publisher | Institute of Electrical and Electronics Engineers Inc. |
| ISBN (Electronic) | 9789532901122 |
| DOIs | |
| Publication status | Published - 8 Sept 2021 |
| Externally published | Yes |
| Event | 6th International Conference on Smart and Sustainable Technologies, SpliTech 2021 - Bol and Split, Croatia Duration: 8 Sept 2021 → 11 Sept 2021 |
Publication series
| Name | 2021 6th International Conference on Smart and Sustainable Technologies, SpliTech 2021 |
|---|
Conference
| Conference | 6th International Conference on Smart and Sustainable Technologies, SpliTech 2021 |
|---|---|
| Country/Territory | Croatia |
| City | Bol and Split |
| Period | 8/09/21 → 11/09/21 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 11 Sustainable Cities and Communities
Keywords
- Artificial intelligence
- B2C
- E-commerce
- Fashion retail
- Smart city
- Smart retail
Fingerprint
Dive into the research topics of 'A systematic literature review of artificial intelligence in fashion retail B2C'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver