Big data and service quality: Barcelona’s hospitality and tourism industry

  • Ainhoa Serna
  • , Antònia Casellas
  • , Grant Saff
  • , Jon Kepa Gerrikagoitia

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Citation (Scopus)

Abstract

Big data generated on social media offers rich sources of information for the study of service quality. Although a still incipient field in hospitality and tourism studies, the growth of user-generated content sources has driven the development of big data analytics to discover significant patterns on customer experiences and satisfaction. The chapter explores how this analysis of texts from TripAdvisor provides insights on the service quality in Barcelona’s hospitality sector. Drawing on the results from this case study, the chapter argues that user-generated content can become an important tool in guiding better service delivery.

Original languageEnglish
Title of host publicationBridging Tourism Theory and Practice
PublisherEmerald Group Publishing Ltd.
Pages213-227
Number of pages15
DOIs
Publication statusPublished - 2018
Externally publishedYes

Publication series

NameBridging Tourism Theory and Practice
Volume9
ISSN (Print)2042-1443
ISSN (Electronic)2042-1451

Keywords

  • Big data
  • Customer reviews
  • Hospitality
  • Sentiment analysis
  • Service quality
  • User-generated content

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