Business and services models for electric vehicles

This paper introduces the approach for the business models analysis for electric vehicles, as followed in the FP7 EU-funded Green eMotion project. The main goal of Green eMotion is to enable a mass deployment of electric mobility in Europe. For that purpose, Green eMotion will connect ongoing regional and national electric mobility initiatives leveraging the results and comparing different technology approaches to ensure the best solutions prevail for the European market. A virtual marketplace will be created to enable the different actors to interact and to allow for new highvalue transportation services as well as electric vehicle (EV) user convenience in billing (EU Clearing House). In addition, the Green eMotion project will demonstrate the integration of electric mobility into electricity networks and contribute to the improvement and development of new and existing standards for electric mobility interfaces. In order to facilitate large-scale EVs roll-out in terms of social acceptance, commercial viability and system/environmental impact, the most suited business models should be identified and assessed according to a methodology taking into account all economic transactions between the different participating stakeholders.