Business innovation network based on business rules of an ECMM open innovation process area

Nowadays, innovation and collaboration are becoming new and important sources of competitive advantage for enterprises. Prestigious investigations (Chesbrough, H., 2003) outline that the most productive method to get good ideas lies in involving different persons with different experience, background and practical knowledge. New tendencies in innovation, like Open Innovation (Chesbrough, H., et al., 2006) conceive innovation as an open system where both internal and external agents take part in the system. In accordance with this new paradigm, innovation sources can be, and usually are, out of the frontiers of the organization. In this context, the aim of this position paper is to present a set of business rules compliant to SBVR standard and a strategy for using SBVR rules in order to define a business guide. In this sense a business innovation network is created to help enterprises to expand their markets using innovations based on one open innovation process area that belongs to the maturity model oriented to collaboration ECMM, which is being currently developed in the context of COIN IP project (IST-216256).