Plataformización, automatización y aceleración en los medios sociales

“Web 2.0” period raised several expectations about the potential of social media to renew and extend spaces for deliberation, discussion and political emancipation of citizenship. However, business concentration that followed the establishment of a few platforms as cultural intermediaries in the digital space has led to backlash from different fields. This essay presents the main problematics associated to social media for discussion and deliberation. In particular, three constituent factors are identified: platformization, automation and acceleration. It is argued that these factors present great difficulties for the development of deliberative spaces in online environments.