Understanding the role of Digital Commons in the Web; The making of HTML5

The last version of Web́s hypertext standard has been developed from 2004 to 2014. During this era, HTML5 has experienced different crossroads due to the variety of motivations and needs that the main stakeholders interested in its development had. On October 2014, the standard got official by the W3C and closed a period of uncertainty around the future of the Web but at the same time, this agreement also introduced a major change in the own conception of the hypertext́s standard. In this paper we review the current status of digital commons on the Web and the development of HTML5. We also confront this analysis with several semi-structured interviews carried out with different experts in web development that represent at the same time different players of Web́s value chain. We argue that the development of HTML5 represents a new digital commons that prevented the proliferation of proprietary software that took place during the “Web 2.0” period. We claim that the World Wide Web promotes the development of new digital commons due to its own basis as a non-proprietary socio-technological platform. We also conclude that the development of standards and non-proprietary digital technologies is of outmost importance for the future of web business models that are fuelled by major digital players.